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Effective Content Strategies for Consultants
Webinar - August 18, 2022 at 10:30am - 11:30am
A key component of delivering effective content is understanding and responding to your audience's needs. Content marketing has been the backbone of many professional service consulting firms' marketing efforts for a long period of time now. While many share updates or technical expertise, a lot seem to miss the mark in terms of capturing business or client needs. In this webinar, Ben Paul and Rob Keating will explain what types of content work best for consultants and engineering firms.
Topics the webinar will cover:
- Why content marketing is vital for consultancies
- What types of content marketing should be used
- What channels to promote their content on
- The basics of storytelling and getting engagement
- How to generate leads
- Best practice in following up leads.
About the presenters
Ben Paul, Founder and Director, The BD Ladder
Ben Paul is the founder and director of The BD Ladder and has over 20 years of experience in providing sales and marketing advice, with an emphasis on professional services. Ben's specialist business development coaching and mentoring skills and bid management services are sought by a range of clients in different sectors, including engineering, architecture, design and construction.
Rob Keating, Head of Content Marketing, The BD Ladder
Rob has over 20 years’ experience in marketing and communication. His love of the written word allows him to create effective content that connects with your target audience.